Brands are in a constant battle to generate quality traffic for their websites, and backlinks have emerged as one of the best weapons in this fight. However, building backlinks requires significant time, resources, and expertise. As a result, many brands choose to buy these links from backlink service providers. Here we explore whether it’s worth it to buy SEO backlinks for your website.
Is It Worth It to Buy SEO Backlinks for Your Site?
What Are Backlinks and Why Are They Important?
Basically, a backlink is hyperlinked text on a website that drives users to your website if they click on it. What brands often do to build these links is create a blog entry or article for an outside website, asking permission to include a backlink to their own site. Brands dedicate a great deal of time and resources to seeking out high-quality backlinks, as they are one of the most effective ways to improve SEO.
Search engines like Google consider backlinks to be an indication that your website is a trusted authority in its market segment. You can enhance this trust even further by placing links in high-quality content that includes the right keywords and anchor text. It’s also important to seek out quality links from sites with high domain authority, as these will boost organic traffic by improving your search engine ranking.
Building Backlinks on Your Own Requires Special Skills
One of the biggest reasons to buy SEO backlinks is that building them on your own requires a specialized set of skills and experience not everyone has. First is familiarity with the tools and metrics to evaluate websites for viability as targets for a backlink offer. It also requires a deep understanding of SEO best practices, which requires ongoing education and vigilance as algorithms and rules are constantly changing.
Another key skill for building links is content creation, which means generating articles, blog entries, and sometimes other media such as infographics and podcasts. Beyond artistic and creative writing skill, this requires an understanding of SEO guidelines for how to properly use keywords and anchor text. Finally, you’ll need to be familiar with the best tools for measuring backlink performance. With so many required skills, it’s often easier to just buy links.
Buying Backlinks Saves Time
Another reason you may want to buy SEO backlinks is you’ll likely have them up and running much faster than you would if you tried to build them yourself. Because of the time and special skills involved, it can take several months to generate productive links if you’re starting from ground zero. This is not the case when you buy links, as professional backlink service providers count on specialized teams to get things moving quickly.
In addition to possessing the right skills, backlink agencies also have established relationships and credibility that help with the outreach process. This is especially critical when seeking out quality links from sites with high domain authority, as they are typically bombarded with backlink requests. Buying links can provide access to these sites that might take months to achieve if you were trying to build a relationship with them from scratch.
Buying Backlinks Saves Money
In addition to saving time, buying backlinks can also save money. If you want to build backlinks, you’ll need marketing specialists to complete the interconnected steps of analyzing sites for link potential, creating content, and measuring link performance. This means hiring, training, and managing an in-house digital marketing team, which can be quite expensive. You will avoid this cost by simply buying backlinks, resulting in a lower cost per link.
Link agencies can further reduce your costs with flexible pricing plans. Most reputable backlink providers give you the option to scale your link spending up or down as your company evolves. This makes it much easier to manage your marketing budget in accordance with uncertain economic conditions and company performance.
Make Sure To Buy Links From a Reputable Agency
Buying links is definitely worth the investment when you work with the right backlink service provider. All link agencies are not created equal, so it’s important to do your homework and select the agency that suits your needs. Take a look at the agency’s website to ensure they know what they’re doing when it comes to SEO and digital marketing. You can also look through their FAQs section to get a better sense of this.
Online reviews and customer testimonials are also useful in measuring an agency’s credibility and reputation. When you meet with an agency to discuss working together, ask if they’ve provided links for other brands in your niche and how well those links performed. This will provide you with reasonable expectations as the goals and challenges of these efforts will be similar to yours.
Quality vs. Quantity
When you decide to buy backlinks, one of the decisions you’ll need to make is buying quality links vs. quantity of links. Higher-quality links will cost more, but have higher domain authority and will thus provide better traffic and SEO on a per-link basis. A quantity strategy relies on buying a large number of more affordable links that may not provide the same SEO benefits on a per-link basis but can be just as successful through sheer volume.
There is no definitive answer as to which is best, and you’ll need to find the proper mix of quality and quantity that works for you. When you work with a link agency, they will provide you with metrics that help make this decision based on what is working for other brands in your niche. It’s then as simple as selecting a targeted domain authority and the number and frequency of posts.
Avoid Low-Quality Links
Buying backlinks will not provide the results you seek if you buy the wrong links. Some backlinks provide better traffic and SEO than others, and there are multiple factors that determine this beyond domain authority. For instance, links from forums and directories typically won’t do much for your SEO. You’ll also want to avoid paying for low-quality links from spammy sites and providers that make unrealistic claims.
It’s important to note that the criteria for determining high-quality vs. low-quality links is constantly changing as search engines regularly modify their policies. A good backlink agency will stay on top of this for you and ensure you’re always getting the best quality links for your investment.
Buying Backlinks Is Definitely Worth It
Buying backlinks is a fast and cost-effective way to drive quality traffic to your website. Reach out to BetterBacklinks for high-quality backlinks and start generating the results your website deserves.